2Baba Says No Artiste Is Truly Wack, It Is All About Marketing

Calling an artiste wack may sound easy, but 2Baba thinks the idea itself misses the point.

The Nigerian music legend says music is not a competition of talent alone.

In his view, every song is built to serve a feeling and speak to a certain group of people.

Because of that, rejection by one audience does not mean failure overall.

He believes the real difference between artistes who struggle and those who thrive often comes down to business sense.

Some musicians may not impress critics, yet they sell out shows and attract money because they understand promotion, branding, and timing.

2Baba also notes that no song can win everyone over.

Listeners naturally gravitate toward sounds that reflect their mood, background, or lifestyle.

When that connection happens, the music sells itself to that audience.

His comments have reopened debate within the industry, especially among young artistes who focus heavily on talent while overlooking the commercial side of music.

For him, progress comes from knowing your audience and pushing your work wisely.

Every piece of music is tailor-made to evoke an emotion and create a spirit. There is no such thing as a wack artiste. Many of the so-called wack artists are often more bankable than the talented ones because they understand that it is not just the art itself, but the marketing behind it. No matter how talented you are or how good your music is, no song can please everyone. Success comes down to marketing, promotion, and business. Only those who connect with your music will naturally appreciate it.