“AI Will Create a Lazy Generation of Creatives,” Sasha Vybz Warns

Life as we know it is rapidly changing, especially with the rise of Artificial Intelligence (AI) and other emerging technologies.

While some see these advancements as a positive step forward, others remain concerned about the risks and disadvantages that may come with them.

Speaking specifically about creative work in music video production, renowned Ugandan film director Sasha Vybz has expressed concern about the growing influence of AI on the industry.

Sasha shared his thoughts during a sit down on the Ugandan Boy Talk Show, where he reflected on what the future of music video production could look like.

In the next five years, given the emergence of Artificial Intelligence, what you are going to see is, yes, amazing work. Of course, the industry will evolve, but I feel there is going to be less effort put into creativity, which means a lack of original ideas and a much slower pace of growth in the music video world. I do not know if I am wrong. Maybe I would love to hear other people’s opinions, but AI is becoming a major distraction. It is going to take away the human element and touch.

He explained that although AI can deliver results quickly, it risks stripping creative work of the human element that gives it depth and meaning.

If you can produce a music video in three minutes, then you take away so much of the effort that used to go into creating music videos. I think that kind of process breeds work that is overly done, almost looks the same, and is not unique or able to stand out.

The celebrated director also raised concerns about how AI could affect collaboration, discipline, and the overall creative process within the industry.

I am a bit worried about the evolution of the industry. I think it is going to create a lazy generation of creatives, and that is my biggest concern. If you take away the effort, the collaboration, coming on set on time, mingling with the crew, and working on your imperfections while creating stuff, you take away an important element. I feel it is a bit of a setback.

In the end, Sasha made it clear that while AI is here to stay, creativity without human connection, collaboration, and originality could leave the industry looking polished but empty.