Artistes Weigh In After Douglas Lwanga Questions Value of Concerts
Are concerts still about the music, or about what trends the next morning?
That is the debate media personality Douglas Lwanga has sparked.
In a blunt post, he questioned the return on investment for artistes who spend months planning and rehearsing for a show, only for attention to shift to side drama once the lights go off.
Rather than analysing live vocals, stage design, or overall performance, headlines focus on outfit reviews, makeup fails, and backstage gossip.
As his comments gain traction, other artistes are weighing in.
LugaFlow rapper Da Agent believes this is nothing new.
In his view, drama has always sold.
If controversy is used to promote a concert, then it is no surprise when that same controversy dominates the conversation.
But I think it’s not just 2026 reality,it has always been the same issue. Few artists who have managed to escape this case are those who don’t pull stunts to make their concert successful. And it goes back to Music Dance and Drama whereby the “Drama”part attract more viewers and…
— Da Agent Official 🇺🇬 (@daagentofficial) February 17, 2026
Gospel singer Lyrico Mycal says artistes should stop chasing media approval.
For him, a sold out show and strong audience connection matter more than blog headlines.
He also urges musicians to tell their own stories instead of leaving it to influencers.
Such a painful thing to note but this is what I think …. The mistake is expecting media validation.
The real win is audience connection and ticket sales. If you didn’t give out free tickets and you got a full house your money will be longer than the time the bloggers spend…— Lyrico Mycal 🦁 (@LyricoMycal) February 17, 2026
Meanwhile, hip-hop veteran The Mith shifts responsibility to media outlets, saying the issue lies with platforms that prioritise sensational angles over substance.
This should be directed at media outlets that focus on those stories and not the artists.
— THE MITH🇺🇬🔥 (@TheMithMusic) February 17, 2026
On a lighter but confident note, singer A Pass keeps it brief but bold, suggesting people should ask him how he managed to avoid such pitfalls.
They should ask me how I did it 😂🇺🇬 https://t.co/lyCxSL92D1
— A Pass (@IamApass) February 17, 2026
Rounding out the reactions, music trio B2C also weighs in.
They reveal that despite carefully planning themes, stage design, and lighting for their recent show, little attention was given to those efforts.
According to them, the industry is now driven by short clips and clickbait, where negative moments trend faster than creativity.
So glad someone has raised this issue, even more importantly raised by someone who can spearhead narratives in our industry.
Content has changed, everything is driven by clickbaits, 30 second clips, panels nolonger analyze substance rather always on a rush to be clipped for… https://t.co/nxRwKeDP7R— B2C Ent UG (@b2centug) February 17, 2026
What started as one post has now turned into a full industry debate.
In the end, one question remains.
When the lights go off, what should matter most: the performance or the noise around it?
