Beyoncé’s Cécred Named a Beauty Power Player
Beyoncé has added another win to her empire.
Her hair-care line, Cécred, has been named one of the Most Powerful Beauty Brands of 2025 by WWD in the “Emergents” category.
The brand stormed into more than 1,400 Ulta stores this year, marking the retailer’s biggest hair-care launch ever.
Its Restoring Hair & Edge Drops sell every 16 seconds, with a waitlist of over 100,000 fans.
Cécred is also collecting top beauty awards and supporting the community.
Through Beyoncé’s BeyGood foundation, it gives $500,000 in yearly grants to cosmetology students and salon owners.
Once doubted, the brand is now setting records and changing the beauty game.
