Don Chris Explains How Giving Out Money Is Part of His Business Model
If you think city businessman Don Chris is wasting money by giving handouts to musicians and even random strangers, think again.
What may appear to be reckless generosity is, in his view, a strategic investment in relationships that bring long-term value.
“I am in the entertainment business, and sometimes I am involved in tours and travel. So I need musicians. They advertise for me, and some even perform at my events in Malaba, all because of the friendships I have built,” he explained.
He added that those who see his generosity as showing off simply misunderstand his intentions.
For Don Chris, it is all part of how he does business.