Eric Omondi Tops Kenya Influencer List With Sh57M Earnings

The influencer space in Kenya is shifting fast, with creators now turning online attention into serious income.

A new report by Odipo Dev shows that Eric Omondi leads the pack as the highest paid influencer, earning about Sh57 million.

Amber Ray follows with Sh44 million, while Dem Wa FB pulled in Sh35 million. Jaymo Decin rounds out the top group with Sh25 million.

The numbers go beyond individual earnings. Top influencers together generated about Sh296 million, while the wider creator economy crossed the Sh1 billion mark, showing how fast the industry is expanding.

Platforms play different roles in this growth. Instagram leads when it comes to revenue, while TikTok dominates reach but still trails in direct earnings.

Brands have also shifted their approach. Many small and medium businesses now turn to influencers for marketing, making the space more accessible and competitive.

From comedy to lifestyle content, creators continue to turn engagement into income, showing how digital influence now holds real economic power.