Ghanaian Musicians Get Powerful New Tools with TikTok for Artistes

TikTok has launched its new platform, TikTok for Artistes, in Ghana, giving local musicians powerful tools to grow their careers and reach global fans.

The platform offers real-time data on song performance, post engagement, and follower demographics.

Artistes can also access step-by-step guides and resources to build long-term success.

One standout feature is the Pre-Release tool, which lets artistes run campaigns for upcoming albums and let fans pre-save tracks on Spotify or Apple Music.

With this launch, TikTok reinforces its commitment to Africa’s music scene, giving artistes the tools to succeed both locally and globally.

TikTok for Artistes is now available to verified accounts, with options for managers and label teams to join.