Joshua Baraka Brushes Off Claims His Music Is Meant for a Select Crowd

Talk about Ugandan singer Joshua Baraka has long followed one familiar question: who exactly does his music target?

To some listeners, his sound feels designed for young people.

Others believe he leans toward uptown audiences and ignores the local crowd.

Over time, these opinions have grown louder, with many labeling his music as niche.

Now, Joshua Baraka is responding to the chatter.

In an interview with The New Times, the “Morocco” hitmaker pushed back against the idea that his music is targeted at any specific group.

He explained that the idea of his music being exclusive often comes from where promoters choose to place him, rather than from his own intentions as an artiste.

I would not say that I only appeal to a certain group of people. I think I appeal to everyone and it just so happens that maybe the promoters I work with put in certain places or stuff like that but I think my music is for everyone.

He added that he does not see himself as an artiste who works for a particular class.

I do not think of myself as an artiste who only works for a group of people.

In closing, Joshua Baraka highlighted the business realities that shape how and where his music is presented.

It honestly goes back to the business of it, and it is not like I am trying to alienate anyone. I always want to get as many people in as I can, but at the end of the day, this is a high cost venture, and somehow the promoter needs to get their money back. If you put the tickets at a certain price, they might not be able to do that. At the end of the day, it is not like we are trying to remove a certain group of people. It is just that we need to make back the money.