Justin Bieber Keeps Fans on Edge with Swag II Announcement
Justin Bieber has stunned fans by announcing his eighth studio album, Swag II, set to release at midnight Eastern Time on Friday, September 5, 2025, just two months after his seventh album, Swag.
The 31-year-old pop superstar revealed the news through Instagram, sharing images of billboards around the world, including New York City, Seoul, and East London.
The bright bubblegum pink cover of Swag II is a sharp contrast to the black and gray aesthetic of Swag.
Bieber captioned one post, “SWAG II tonight at midnight,” alongside promotions for his clothing brand Skylrk.
Swag II is a direct sequel to Swag, which debuted at number two on the Billboard 200 with 163,000 album-equivalent units.
The previous album explored fatherhood, mental health, and Bieber’s relationship with Hailey, with tracks like “Daisies” and “Yukon” reflecting his personal struggles and love life.
Early promotional imagery suggests that Swag II may continue these themes and feature family-focused visuals.
