Music Marketing
2Baba Says No Artiste Is Truly Wack, It Is All About Marketing
- By Joshua Otim
- . December 26, 2025
Calling an artiste wack may sound easy, but 2Baba thinks the idea itself misses the point. The Nigerian music legend says music is not a
Navio Fires Back at ‘Gatekeeper’ Label, Announces Book to Help Others Succeed
- By Joshua Otim
- . December 11, 2025
Ugandan hip hop heavyweight Navio is gearing up for one of his most defining moves yet. After years of hearing fellow artistes complain that those
David Lutalo Cautions Artistes Against Putting All Promotion Efforts on TikTok
- By Joshua Otim
- . October 7, 2025
TikTok has become one of the hottest platforms for promoting music. Many artistes now see it as a powerful way to reach audiences quickly. To
DJ Maphorisa Says Amapiano Genre Tougher Than Ever
- By Nile Sqoop Admin
- . August 15, 2025
DJ Maphorisa has revealed that the amapiano industry is now tougher and more competitive than ever. Speaking during an interview on Metro FM, the producer