Music Promotion

David Lutalo Cautions Artistes Against Putting All Promotion Efforts on TikTok
- By Joshua Otim
- . October 7, 2025
TikTok has become one of the hottest platforms for promoting music. Many artistes now see it as a powerful way to reach audiences quickly. To

Jowy Landa Calls for Better Branding in Ugandan Music
- By Joshua Otim
- . September 26, 2025
Following her recent gigs in London, Ugandan singer Jowy Landa says the trip gave her a fresh perspective on the music business. In an interview

ARiA on the Tough Road to Music Success
- By Joshua Otim
- . September 26, 2025
Rising singer ARiA has revealed the main obstacle holding back her music career. Speaking on NBS After5, she said finances have been her toughest challenge,

Lydia Jazmine on Music Promotion: Easier Today, But Is It Really Good?
- By Joshua Otim
- . September 17, 2025
While she calls promotion the hardest part of the industry, Ugandan singer Lydia Jazmine says it is much easier today than when she first started.

Selecta Jef Rallies Musicians to Back Bebe Cool’s Global Push
- By Joshua Otim
- . August 13, 2025
Selecta Jef has called on musicians and fans to rally behind Bebe Cool’s Break The Chains album, urging critics to “pick up your swords” and focus on pushing Ugandan music onto the global stage instead of tearing each other down.

Singer Dr. Lover Bowy Says TikTokers Need Him More Than He Needs Them
- By Joshua Otim
- . August 6, 2025
In the age of social media, the relationship between musicians and TikTokers has become a key factor in determining a song’s success. TikTokers create viral

Selecta Jef Explains Why DJs Go Global More Easily Than Musicians
- By Joshua Otim
- . July 29, 2025
Selecta Jef is stirring conversation again, this time weighing in on why DJs tend to break through internationally more easily than musicians. Speaking on NBS

Is Bruno K Still a Musician? James Propa Thinks Not
- By Joshua Otim
- . July 14, 2025
Music analyst James Propa has voiced concerns about musicians who frequently go live on TikTok, questioning whether they are using the platform to promote their