Bajjo Explains Why Event Promotion Is Harder Than People Think
Bajjo has opened up about the realities of event promotion, describing it as a demanding profession that requires patience, sacrifice, and careful planning.
The veteran promoter, born Andrew Mukasa Alfonse, said many people underestimate the amount of work that goes into organizing successful events and concerts.
People think promoting is just about putting up posters. There is a lot that happens behind the scenes.
According to Bajjo, promoters often handle numerous responsibilities that audiences rarely see, from logistics and marketing to negotiations and event management.
He also called for greater professionalism within the entertainment industry, arguing that cooperation between artistes, promoters, and fans remains essential for growth.
Bajjo believes stronger collaboration among stakeholders will help create a healthier and more sustainable entertainment industry.
