Swangz Avenue Through Elijah Kitaka’s Eyes: No Competition, Just Music

At Swangz Avenue, a powerhouse for talent, Elijah Kitaka stands out as the only male artiste in a lineup dominated by some of Uganda’s finest female stars including Azawi, Winnie Nwagi, Vinka, and Zarafan.

However, the singer does not see himself as being in competition with the “power ladies” he shares the label with.

“There is no competition, really,” Elijah said.

“Everyone is doing their part, having fun, and singing for the people. I think we all do the same job, so I do not see it as competition,” he added.

Elijah views his work at the label as a collective effort, with all the artists united by a shared goal of entertaining and connecting with their audience.

His perspective highlights the teamwork within Swangz Avenue, where talent and collaboration stand above everything else.

For Elijah, it is not about who is doing better but about everyone bringing their best to the table, ensuring fans are always well fed with great music.