Music Branding
A Pass Says He Makes Music To Last, Not To Trend
- By Joshua Otim
- . May 22, 2026
A Pass is not interested in creating music just to chase numbers. The singer, born Alexander Bagonza, says fame, streams, and online attention mean very
Spice Diana Explains the Secret to Building a Music Brand That Lasts
- By Joshua Otim
- . October 27, 2025
Spice Diana has spent a decade in the music industry, building a brand that remains strong even without a trending hit. Over the years, she
Jowy Landa Calls for Better Branding in Ugandan Music
- By Joshua Otim
- . September 26, 2025
Following her recent gigs in London, Ugandan singer Jowy Landa says the trip gave her a fresh perspective on the music business. In an interview
Cindy Urges Artistes to Evolve Without Losing Their Signature Style
- By Joshua Otim
- . August 5, 2025
Cindy Sanyu has weighed in on the pressure many artistes face to abandon their signature sound in favor of what is currently trending. While appearing