Tiwa Savage Says Record Labels Should Care About Artistes Beyond Music

Tiwa Savage says leaving Mavin Records made her realise how important emotional support can be in the music industry.

The singer explained that during her time at the label, she could always lean on Don Jazzy and fellow artistes whenever online drama became overwhelming.

Who you signed to is very important and I did not appreciate it until after I left Mavin. Whenever there is a controversy online I would run to Don Jazzy’s room, sit on the floor or bed with other Mavin acts and we would talk about it. I would cry if I had to cry and we would get through it.

Savage said things feel different now because foreign labels tend to focus more on business than personal relationships.

But being with a foreign label, they do not really care about your personal stuff. So, I cannot really go to the Empire office and cry. I miss that part.

She added that artistes should pay attention to whether a label truly cares about them or simply sees them as a business investment.

Tiwa Savage joined Mavin Records in 2012 before leaving in 2019 to sign with Universal Music Group.