Odumodublvck Claims Artistes Lie About Age to Secure Deals
The Nigerian music industry may not be as honest as it looks, at least according to Odumodublvck.
The rapper has claimed that many artistes secretly adjust their age to stay competitive, especially when chasing record deals and brand partnerships.
During a livestream with Enzo, he explained that the pressure comes from how the industry treats age.
According to him, investors and labels often prefer younger talent, leaving older artistes at a disadvantage.
A lot of artistes reduce their age because of record labels and partnership deals. A lot of investors in the music industry do not want to invest in older artistes.
His comments have added to ongoing conversations about the realities behind the music business, with many pointing to the pressure artists face to fit certain expectations.
